Analysing Horror Film Posters

• A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film.


• Persuasive language which might persuade the viewers to go and see the film.


• Using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film.


• Using either the rule of thirds or the triangle of interest as a format for work.

Rule of thirds
The Rule of Thirds is based on the fact that the human eye is naturally drawn to a point about two-thirds up a page. Cropping photo’s are a way to use this rule as the main subjects are located around one of the intersection points rather than in the centre of the image:

Conventions of Horror Film Posters

Special/Spooky fonts for title sequences
Rule of thirds, in the sense of the colour scheme
Colours used in images and fonts complement each other
Bold title/name of film
Scary main image, usually covering the whole poster, and text placed on top of initial image
Credits placed at the bottom on the poster
Includes a tagline
Negative film titles which suggest horror/thriller.